Kia May Be Able To Break The Lock On The Hybrid Market In 2016
Published March 9, 2016
Plenty of automakers have tried to coax customers away from the Toyota Prius hybrid, which outsells the Ford C-Max 7-to-1 in the U.S. and exhibited such dominance that archrival Honda pulled its Insight hybrid from the market to regroup.
Kia Motors Corp. thinks it can succeed where others have failed.
With the Niro, the Korean automaker hopes to recreate the formula that turned the bulky Soul hatchback into America’s best-selling subcompact carwith its distinctive trucklike looks and the promise of utility. The hybrid promises 50 mpg in combined city and highway driving which is just below of the Prius’ benchmark of 52 mpg.
The most important success factor for the Niro is a “design that doesn’t shout “hybrid,'” said Orth Hedrick, vice president of product planning at Kia Motors America. By delivering hybrid fuel economy in a crossover body, he said, “the Niro offers a uniquely alluring yet practical package that consumers haven’t seen before.”
Few automakers offer hybrid crossovers, as the vehicles’ high-riding posture makes it difficult to deliver the fuel economy gains customers desire. If the Niro gets the ensured 50 mpg, it would easily outdo the hybrid crossovers on the market today, including the Toyota RAV4 Hybrid and Subaru XV Crosstrek Hybrid.
Built on a dedicated green-car platform shared with Hyundai, the Niro has the same wheelbase as the Prius, though Kia’s hybrid is 1.6 inches wider and 7.2 inches shorter. Powered by a 1.6-liter Atkinson-cycle gasoline engine combined with an electric motor, the Niro delivers 146 hp, which is more than the 121 hp for the Prius.
Power is a weak spot for Toyota, which has tried to mend a reputation for boring design and slow acceleration since it introduced the fourth-generation Prius.
Kia also introduced hybrid and plug-in hybrid variants of the Optima midsize sedan, which was redesigned in 2015.
The plug-in hybrid Optima, powered by a 2.0-liter four-cylinder gasoline engine combined with a 50-kilowatt electric motor, has a total output of 154 hp. The hybrid, pairing the same engine with a 38-kilowatt electric motor, has a total output of 193 hp.
Kia didn’t release fuel economy numbers for the hybrid and plug-in hybrid variants, but the Hyundai Sonata Hybrid, which shares the same powertrain, ensures 40 mpg city/44 highway. The Sonata Plug-in Hybrid boasts 40 mpg combined and 99 mpg-e when running on electricity.
For more information on Kia Hybrids and gas saving electric cars, stop by or call Ewald Kia of Oconomowc, located at 36883 E Wisconsin Ave Oconomowoc, WI 53066!
The current Ewald Kia of Oconomowoc *EVERYONE QUALIFIES* price is $28,832. With an original MSRP of $33,055 this 2018 Kia Niro EX has an immediate dealer savings of $2,473. Stock #18K401 also has a current manufacturer savings of $1,750, manufacturer savings good until 1/2/2019. You may also... Read More
The current Ewald Kia of Oconomowoc *EVERYONE QUALIFIES* price is $30,998. With an original MSRP of $32,780 this 2019 Kia Niro EX has an immediate dealer savings of $1,782. You may also qualify for additional incentives like military rebate or recent college graduate. WE'LL MEET OR BEAT ANY... Read More
MSRP is the Manufacturer\'s Suggested Retail Price (MSRP) of the vehicle. Prices exclude tax, title, registration, destination and fees. All rebates and incentives represented to dealer.
The list of standard equipment and accessories contained on this document reflect equipment which was standard at the time vehicle was manufactured. This vehicle may or may not contain some or most of the equipment and accessories listed as a result of the vehicle identification number equipment compilation provided by a third party source. This VIN equipment compilation is provided as a service by the dealer and a third party source and is in no way intended to serve as a warranty or list of actual equipment contained on the vehicle.
We strive to update our website in a timely manner however Ewald Kia of Oconomowoc cannot guarantee that the inventory shown will be available at the dealership. We are not responsible for typographical and other errors, including data transmissions or software errors that may appear on the site. If the posted price, incentive, offer or other service is incorrect due to typographical or other error we will only be responsible for honoring the correct price, incentive or offer. We make every effort to provide you the most accurate, up-to-the-minute information however when you are ready to purchase products or services, it is your responsibility to verify with us that all details listed are accurate. Prices include all applicable rebates. We do our very best to make sure accuracy on our websites relative to equipment of the vehicle. Because we do not hold vehicles, A scheduled appointment for a specific vehicle does not guarantee it will be available at the time of purchase.